We think that it is the coffee with flavor and delicate taste which gives unexperienced surprise of new discovery,
and which are wanted repeatedly by both those who are well used to coffee and those who are not.
We also think that it should have the the delicate flavor and taste are easily realized.
The ideal reputation is the "taste that makes us want to drink numerous cups repeatedly."
Because it is the beverage which can be obtained exclusively by import, as well as the secure and safe procurement, which is naturally required, the passion to create a happy moment when the customer can send the heart out to the production country and feel the world, enjoyable for both the mind and body is essential in the theory of the taste.